I make companies and their customers happy, and I make brands loved and successful on the market
Corporate happiness
Happiness of customers starts with happiness of employees: a happy employee can only make a company’s customer happy.
High level of the environment instability and uncertainty, economic recession, echo of the pandemic – these are the challenges faced by most of companies’ managers nowadays. In these circumstances it is but logical to reduce expenses for employees and customers well-being.
However, in fact the contrary scenario is taking place – happiness of employees and customers is the priority for managers for the next 5 years.
Human-centric and customer-centric company structure models have been becoming a foundation for long-term success of a company on the market.
However, in fact the contrary scenario is taking place – happiness of employees and customers is the priority for managers for the next 5 years.
Human-centric and customer-centric company structure models have been becoming a foundation for long-term success of a company on the market.
* Corporate Executive Board study, 2019
** Aon Hewitt research, Gallup International, Hay Group, Towers Watson, 2020
57 %
employees put more effort into their work*
87 %
lower likelihood of staff leaving *
22-24 %
higher shareholder value **
10 %
higher customer satisfaction **
17.5 %
higher operational efficiency **
18-21 %
higher labor productivity **
Successful brands
While COVID-19 pandemic made a lot of companies re-assess their business processes, digitalize them, at the same time, current events in Russia have modified the local market structure and created market niches for new brands.
85 per cent of Russian people would like new strong Russian-based brands to appear.
A successful brand is a brand loved by a loyal customer. This is not just an attractive product package, this is a marketing business asset of a company, forming its added value.
This prospect is especially important considering shifts in management practices towards the investors treatment – being an important group of external parties concerned – as one of the main audiences of the company, and introduction of international standards to assess marketing impact on creating and maintaining the brand value (ISO, 2010, 2019). How to create a successful marketing business asset rather than just a brand?
A successful brand is a brand loved by a loyal customer. This is not just an attractive product package, this is a marketing business asset of a company, forming its added value.
This prospect is especially important considering shifts in management practices towards the investors treatment – being an important group of external parties concerned – as one of the main audiences of the company, and introduction of international standards to assess marketing impact on creating and maintaining the brand value (ISO, 2010, 2019). How to create a successful marketing business asset rather than just a brand?
Author's approach of successful brand building based on the customer loyalty management
Brand drives based on customer motivations, drivers and barriers at every stage
Services
Building and developing brands
Creating human-centric and customer-centric business models (corporate happiness)
Strategizing
Building and developing company managers’ personal brands
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