Corporate happiness
It is important not just to make employees happy within the company, feeling significance of their activity and deliberately taking pleasure in their role , but also to direct this energy of happiness to a right course, in order to convert it into particular financial achievements, including customer relations
* customer loyalty chain (Staroverova, 2023)
The author’s original model of corporate happines
“It seems to me that now is the best time for Cloud.ru. I wish it could be saved for as long as possible: people are so close to each other, so loyal to the company, united by common goals. The company is going to grow. And I wish it would remain young in spirit, however old it is. I wish that in 2030, when the company is 11 years old, it would be 4 years old in spirit as it is now”
Evgeny Kolbin, Cloud.ru CEO