Barbie for Love Republic
- More than 700 posts in media and social networks
- 10 000 new followers on the brand's instagram account
@loverepublic @mattel
Project objective
Introduce unique customized product in the brand's stores
Licensed collection Barbie for LOVE REPUBLIC, dedicated to the 60th anniversary of the legendary doll. LOVE REPUBLIC brand acted as an exclusive partner in Russia.
- Creative concept
- Organization of Barbie brand participation in the project
- Support of the contract and project realization
- Marketing launch of the project
- Attracting social star Alena Shishkova and 40 Influencers to participate in the project