Love Edition fragrance collection for Love Republic
- 3 exclusive commercially successful flavors in the collection
- More than 300 publications in mass media and social networks
@loverepublic, 2019
To bring to the market a non-core product of the brand - a collection of unique perfumes LOVE EDITION by LOVE REPUBLIC
Project composition: product development, packaging development, product launch, advertising campaign in the blogosphere, PR launch
- Creative concept
- Product and packaging development
- Development and implementation of the product launch program
- Project team management