Naomi Campbell for Love Republic
- 50% sales growth
- 500 media publications
@loverepublic, 2012
Increase LOVE REPUBLIC brand awareness
PR campaign involving Naomi Campbell, PR campaign in mass media.
Capsule collection of Naomi flash t-shirts for LOVE REPUBLIC, the proceeds from sales of which were directed to the Naomi Campbell Fashion for Relief fund.
Capsule collection of Naomi flash t-shirts for LOVE REPUBLIC, the proceeds from sales of which were directed to the Naomi Campbell Fashion for Relief fund.
- Creative concept
- Invitation of celebrities to the project
- Full support of the project
- Project PR