Renata Litvinova for ZARINA

  • Audience rejuvenation 40+ 30+

  • +67% new loyal customers

@Zarina 2011, 2012, 2014
5 seasons

Project Composition:
  • advertising campaigns
  • capsule collections
  • charitable projects

Participation in the project:
  • creative concept
  • celebrity invitation to the project
  • full project support
  • Project PR

Project objective

Attract new audience to ZARINA stores